Avoiding mistakes in hotel photography is essential to showcase your property effectively. Whether you are a photographer or a hotel manager, let’s see together what are the most common mistakes to avoid in hotel photography.
Professional photography is pivotal for hotel bookings. High-quality images serve as a visual introduction to the hotel, showcasing its rooms, amenities, and overall ambiance. These pictures often form the initial impression for potential guests, hence, they need to be inviting and engaging. Good photography can also instill a sense of trust and professionalism, encouraging visitors to book. In the competitive hospitality market, professional photography can make the difference between standing out or being overlooked. Essentially, compelling images can tell a compelling story, turning hotel browsers into hotel bookers.
Having understood the importance of photos in increasing your hotel room bookings, you will have understood how important a professional photo shoot is, especially in the age of social media, where images are fundamental.
You can hire a professional photographer, or you can give it yourself. But there are some mistakes to avoid in order to define your photo shoot as a professional photo shoot. Let’s see them together:
Common Mistakes to Avoid in Hotel Photography
Lighting – One common mistake to avoid when photographing hotels is not paying attention to lighting. Lighting is crucial in photography, and it can make or break a photo. When photographing hotels, it’s important to use natural light as much as possible, but also to supplement it with artificial light when necessary. Avoid using the camera’s flash, as it can create harsh shadows and unflattering lighting. Instead, use softbox lights or reflectors to create a more natural and even lighting.
Composition – Another mistake to avoid is not paying attention to composition. Composition refers to the arrangement of elements in a photo, and it can greatly affect the overall look and feel of the image. When photographing hotels, it’s important to consider the lines, shapes, and patterns in the space, and to use them to create a visually pleasing composition. Avoid cluttered or busy compositions, and instead aim for simplicity and balance.
Space – A third mistake to avoid is not taking the time to properly stage the space. Staging refers to the process of arranging and styling the space to create an inviting and appealing atmosphere. When photographing hotels, it’s important to take the time to stage each shot, paying attention to details such as the placement of furniture, the positioning of accessories, and the overall cleanliness and tidiness of the space. Avoid taking photos of messy or cluttered spaces, as this can be a turn-off for potential guests. Highlight unique selling points, but don’t oversell or misrepresent reality, as this can lead to disappointment.
Equipment – Another common mistake to avoid is not using the right equipment. While it’s possible to take great photos with a smartphone or a basic camera, investing in high-quality equipment can greatly improve the quality of your photos. Consider using a DSLR camera with a wide-angle lens, a tripod to keep the camera steady, and editing software to enhance the final images. Finally, use wide-angle lenses for spacious room perception, but avoid distortion that can mislead guests.
Professional photographers understand these nuances and can deliver high-quality, truthful images that increase bookings. Investing in professional hotel photography is an investment in your hotel’s success.